Strategic Marketing

The Power Of Storytelling

2022-05-25T14:42:33+00:00

Goal: Promote Charleston Oncology's reputable physicians and brand while highlighting patient satisfaction; generate higher patient volume. Strategy: Produce compelling storytelling collateral via emotive video interviews with breast cancer survivors about their personal experiences in choosing Charleston Oncology as their care partner. Results: HHK traced and contacted breast cancer survivor patients to share their delicate [...]

Translating The “Medical Speak”

2022-06-08T19:28:43+00:00

Project Brief Goal: Launch Regenerative Medicine aspect of practice. Result: Bright McConnell, MD is considered one of leading expert in regenerative orthopaedic treatments nationally. Supporting new advancements in medicine requires a strong marketing team to make the benefit of those technologies and treatment innovations understandable beyond the medical journal speak. HHK re-branded long-time client, [...]

Expanding Into New Territory

2022-06-08T17:03:06+00:00

Project Brief Goal: Grow independent Lowcountry Orthopaedics practice volume in a competitive hospital-based employed market Result: Opened Clements Ferry location; grew new patient volume by 10% in 2019 The HHK award-winning orthopaedic specialists are now in your neighborhood and the Best Pain Management Specialists campaigns separated the area's largest independent orthopaedic practice from the [...]

Standing Out In A Crowd

2022-06-08T19:22:59+00:00

Project Brief Goal: Distinguish and promote Rhett Women's Center's newly offered aesthetic branch and its services among a highly saturated Mt. Pleasant, SC, medical - and cosmetic - market. Results: Rhett Women's Center grew patient volume by 75% and doubled its revenue with assistance from our marketing promotions. HHK Marketing opened RWC Aesthetics in [...]