Social media has become an integral part of many healthcare organizations’ marketing and communications strategies. It’s no longer optional. In order to engage with patients on the platforms they use the most, social networking and advertising are critical components of the overarching digital marketing strategy.
Social media is only effective if done properly and strategically, which makes for a time-consuming endeavor. It’s important to set a goal – grow followers, raise engagement, increase website traffic – and implement a social strategy to help achieve your goal with monthly reporting.
People need a reason to follow and engage with you online. Valuable content that educates and informs is a great reason. Content is king so we work with you to gather as much authentic imagery, videos, and information as possible and place it into an editorial calendar. Additionally, our team deals solely with health-related clients so we have knowledge on how to craft content to comply with HIPAA’s social media guidelines.