If a patient needed to see a specialist, they would ask their primary physician for a recommendation or referral. Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. This is where our physician liaisons play a critical role in your healthcare marketing initiatives and growing your practice.
Our physician liaisons demonstrate strong interpersonal, communication, and public speaking skills as they represent you and bridge the communication gap between referring doctors and specialty physicians. Our priority is not to circulate brochures and pamphlets, but to build resourceful relationships between your medical practice and the referring physicians.
We promote your services, physicians and marketing efforts. We educate existing and potential referral sources about the unique benefits of your practice. We tie growth goals to a strategic plan that prioritizes outreach activities. Our liaisons create a spreadsheet to capture vital information to track progress and conduct regular meetings with clients to go over the report.