Goal: Promote Charleston Oncology’s reputable physicians and brand while highlighting patient satisfaction; generate higher patient volume.
Strategy: Produce compelling storytelling collateral via emotive video interviews with breast cancer survivors about their personal experiences in choosing Charleston Oncology as their care partner.
Results: HHK traced and contacted breast cancer survivor patients to share their delicate stories in video and written format. Several powerful patient testimonials were shot and beautifully edited to disseminate via multiple multimedia platforms. These videos were broadcasted across television, social media, and digital video campaigns under “I Chose Charleston Oncology,” which ran for one month.
*Warning: Grab the Kleenexes