Branding

Goal: Promote Charleston Oncology's reputable physicians and brand while highlighting patient satisfaction; generate higher patient volume. Strategy: Produce compelling storytelling collateral via emotive video interviews with breast cancer survivors about their personal experiences in choosing Charleston Oncology as their care partner. Results: HHK traced and contacted breast cancer survivor patients to share their delicate [...]

Project Brief Goal: Launch Regenerative Medicine aspect of practice. Result: Bright McConnell, MD is considered one of leading expert in regenerative orthopaedic treatments nationally. Supporting new advancements in medicine requires a strong marketing team to make the benefit of those technologies and treatment innovations understandable beyond the medical journal speak. HHK re-branded long-time client, [...]

Project Brief Goal: Brand Facial Plastic Surgery Result: Positioned Dr. O as one of the areas leading facial plastic surgeons for noninvasive, minimally invasive and surgical treatments HHK was hired by Dr. O to raise his brand awareness in the primary service area and grow his patient volume in facial plastic surgery as well [...]

Project Brief Goal: Grow Rhett Women’s Center services. Results: RWC grew patient volume by 75% and revenue doubled. The small gynecology and abnormal bleeding focused center grew from 2 doctors and 4 employees to 4 providers and 15 employees. They moved to a larger space and grew volume by 75%. We opened RWC Aesthetics [...]

Project Brief Goal: Transition Doctor from Southeastern Fertility Center to newly branded, boutique practice. Results: 85% of patients are tracked directly from marketing strategies. As the marketing company for Dr. Patton and Dr. Stephanie Singleton of the Southeastern Fertility Center, we were asked to create a new brand centered around Dr. Singleton and her [...]

Project Brief Existing client and owner, Charleston Radiologists, tasked HHK to develop a strategic plan prior to breaking ground on Imaging Specialists. Those focus groups and critical success factors were launched with an "Expect More From Your Imaging" campaign. Five points were established as the foundation for the IS vision. These points became and [...]

Project Brief Goal: Branding a niche service line Results: InvisiVein remains this area's leading name in laser varicose vein treatment. The pioneers of the areas EVLT or Endometrial Varicose Laser treatment for varicose veins, Charleston Radiologists tasked HHK with branding this outpatient, no downtime, no scars, less discomfort treatment. HHK branded InvisiVein in [...]