Goal: Branding a niche service line
Results: InvisiVein remains this area’s leading name in laser varicose vein treatment.
The pioneers of the areas EVLT or Endometrial Varicose Laser treatment for varicose veins, Charleston Radiologists tasked HHK with branding this outpatient, no downtime, no scars, less discomfort treatment. HHK branded InvisiVein in 2003. In 2011 HHK refreshed the brand with a campaign that launched its new logo and new visual of legs in a V. “Free Second Opinions” and “Half the Price. Twice as Good.” campaigns supported in all platforms from television and digital to outdoor and print.