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Charleston Radiologists

Charleston Radiologists, PA is a twenty one physician practice that has served the diagnostic imaging needs of the greater Charleston area for over 30 years. With the increasing popularity of minimally invasive medical procedures, the practice wanted to promote their interventional radiology services to consumers to gain market share in this rapidly growing area of the healthcare industry.

HHK targeted Uterine Fibroid Embolization (UFE) as the initial procedure for a targeted interventional radiology campaign. UFE has gained popularity as an alternative to hysterectomy and represents a strong growth opportunity in the interventional radiology field. The campaign was devised to build awareness of UFE as an innovative procedure and to position Charleston Radiologists as experts in the surgical technique. Print ads, TV spots and a brochure were effectively used to increase Charleston Radiologists’ UFE business.