It’s a Wonderful Life gala, Annual Report, Fundraising Brochure

CareAlliance Health Foundation

HHK worked in concert with Roper St. Francis development leaders to launch the HeartFelt Gift fundraising campaign expand the reach of the heart and stroke services, specifically the Women’s Heart Advantage and StrokeSense programs. An involved annual report, a fundraising brochure comprised of key testimonials, such as nurses receiving scholarships and business donations was developed.

The It’s a Wonderful Life gala in honor of Julian T. Buxton was centered around the brochure and program highlighting his life’s achievement. In correlation to a donation related to the new heart tower at Roper Hospital, the marketing for this event was geared toward referring physicians and influential community figures. In the end, the truly remarkable life of Dr. Buxton ensured the success of both the piece and the event.

Roper St. Francis Health System

A marketing plan for the newly launched campaign, a Tradition of Innovation was presented. HHK conducted an extensive photo shoot with the development of collages in all service lines (heart, orthopedics, cancer, general, emergency, women’s) that reflected the history of the health system through older black and white photos that turned to more advanced technology photos (present day) in color. Print ads, brochure, web, and magazine implementation of photography/design. Copy for Tradition of Innovation campaign included.